Moxies is a bold, flavorful mocktail brand crafted for those who choose not to drink but still want to feel part of the celebration. The design concept centers around inclusivity, so anyone holding a can of Moxies feels confident and connected at any social event.

To reflect the playful spirit of the drinks, I created a non-representational background that matches the brand’s vibrant energy. Each flavor is color-coded for a quick, intuitive read: green for lime, pink for strawberry, and purple for blackberry.