This brand design project focuses on creating a salsa jar brand of our own concept. The final design showcases three distinct flavor variations, all unified under consistent brand guidelines. Below is my creative brief:

Western Mountains began not in a kitchen, but on the trails of the rugged Southwest, where a group of friends, outdoor enthusiasts and amateur cooks would trade recipes around the campfire after long hikes through the desert. One of those recipes, a smoky, fire-roasted salsa made from locally foraged ingredients, became an instant hit. In 1972, inspired by growing demand at local hiking lodges and roadside markets, the founders turned their weekend passion into a full-time pursuit. Since then, Western Mountains has stayed true to its roots, crafting small-batch, all-natural salsa that captures the bold, untamed flavor of the open outdoors.